Grammy Awards

Client

TBWA / Chiat Day

Our Part

A campaign to celebrate the importance of fans to pop music and it’s icons. Ballast worked with Chiat Day LA to bring it’s Grammy Awards ‘We’re All Fans’ campaign to life for a series of broadcast TV spots. Utilizing found social media, Ballast was able to create a vast collage of fan feedback and performances to speak to that important relationship between the artist and their fans.

We had 20 minutes to capture James Todd Smith, otherwise known as LL Cool J, doing his thing. We caught up to him on the set of NCIS and he quickly transformed from his TV show character back into his rap persona to give us these patented dance moves. Our flimsy, seamless backdrop was no match for his over built field agent boots, he tore it up!

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