Ice Cold Celebration

Client

Coors Light

Our Part

Coors Light wanted to make a commercial to promote their Coors Light Sweepstakes. But limited on time and budget alike, they decided to bypass a traditional ad agency, and turned to Ballast for a soup-to-nuts approach.

Ballast quickly pulled together a small creative team to concept and write the commercial. Once creative was signed off, Ballast cast the talent within a day, built a living room and stadium set within a day, and shot the commercial in a day. All editorial, visual effects including crowd replacement, and final mix was handled by Ballast.

Coors Light got a commercial with a big production feel quickly and professionally. Perhaps more importantly, it was on time and on budget.

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