Rise of Superman

Client

Amazon Books

Our Part

Amazon went in an unexpected marketing direction to promote Steven Kotler’s best selling book, RISE OF SUPERMAN. We were asked to concept, produce and direct a series of videos about the state of FLOW. These episodes feature world class, extreme athletes that are FLOW personified. We came up with a colorful, themed lighting scheme and environment of particles to represent the mystery and intrigue surrounding the insights of these radical athletes.

The Series

In this groundbreaking book, New York Times–bestselling author Steven Kotler decodes the mystery of ultimate human performance. Drawing on over a decade of research and first-hand reporting with dozens of top action and adventure sports athletes like big wave legend Laird Hamilton, big mountain snowboarder Travis Rice, and skateboarding pioneer Danny Way, Kotler explores the frontier science of “flow,” an optimal state of consciousness in which we perform and feel our best.

Right now, more people are risking their lives for their sports than ever before in history, and, as Thomas Pynchon wrote in Gravity’s Rainbow, “It is not often that Death is told so clearly to fuck off.”

What to Look For

  1. Lighting Scheme – Our 3 color lighting setup was arranged using red, yellow, and blue lights. Bit of a nod to RedBull.
  2. Flow Particles – Watch the energy dots move and swirl around the speaker.
  3. Animated Titles – Our interconnected identifiers were designed and animated to evoke a sense of DNA and genetics.
  4. Dean Potter –  World reknowned free solo climber, high line, and wingsuit enthusiast before his untimely death in 2015.
ALL CONTENT © 2017 BY BALLAST AND RESPECTIVE COPYRIGHT OWNERS

This is a unique website which will require a more modern browser to work!

Please upgrade today!