production, editorial, sound design, color, creative development, casting, visual effects, motion graphics

For Dollywood's HeartSong Lodge & Resort, Ballast crafted captivating in-room content with Dolly Parton guiding guests through the resort's luxurious offerings. The warm editorial narrative resonates with families, paired with a musical score that blends soothing melodies and upbeat rhythms to evoke a sense of adventure. A thoughtfully selected color palette reflects the stunning Smoky Mountains, while extensive VFX work, including numerous sky replacements, enhances the visual richness. This immersive experience invites guests to find their own heartsong in the beauty and charm of Dollywood.