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Backstage

creative role:
design, graphics package, visual effects, main title, color, editorial, motion graphics, production, photography

Shot at the Lakers' practice facility in El Segundo, we used proof sheets on lightboxes as the primary design element, emphasizing the candid, behind-the-scenes nature of the show. These proof sheets allowed us to highlight key moments and personalities from the show in a raw, almost photographic way, symbolizing the journey and efforts of the players and team.

A similar approach was taken for Backstage Dodgers, another version of the show shot on location at Dodgers Stadium in Chavez Ravine. The visuals captured the essence of the Dodgers’ environment while maintaining the same candid, behind-the-scenes energy, allowing viewers to connect more deeply with the team's story and atmosphere.

Both versions of the package mirrored the hands-on, tactile nature of photography, evoking the feeling of examining captured moments in a designer’s workspace. This design not only added artistic depth but also reinforced the transparency that both Spectrum Sportsnet and Backstage Dodgers sought to convey.

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